About Pure Cremation

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Pure Cremation has more than 30 years serving the bereaved and is the UK's pioneer of the dedicated direct cremation service without ceremony and no mourners present.

The cremation takes place at Pure Cremation's state of the art Charlton Park crematorium, which nestles in the Hampshire countryside. 

How Pure Cremation protects your funeral plan money

Pure Cremation keeps your funeral money safe, by placing funds for single and monthly payment Trust-based Plans directly into The Pure Cremation Funeral Plan Trust. The funds are held separately to the assets of the Pure Cremation business and independently managed by W H Ireland plc.

For Pure Cremation's lower fixed monthly payment plan,  the provider will take out a whole of life policy with Scottish Friendly - one of the largest mutual life companies in the UK. Scottish Friendly is a company that is authorised by the Prudential Regulation Authority (PRA) and regulated by the PRA and the Financial Conduct Authority (FCA).

The Trust is regulated in compliance with the Financial Services and Markets Act 2000 (Regulated Activities) Order 2001 and independently audited each year.

Pure Cremation is registered with the Funeral Planning Authority (FPA), which receives copies of the Trust's accounts, valuations and any other information it requests.