Simplicity provides cremation funerals only. Simplicity is a trading style of Dignity plc, the UK's second-largest funeral business and the only listed funeral company listed on the London Stock Exchange.

Simplicity keeps your funeral plan money safe by placing it directly into the National Funeral Trust, which is entirely separate and legally independent from Dignity. The Royal Exchange Trust Company Limited manages the Trust. The majority of the Trustees are independent of Dignity. Some activities are carried out by Link Corporate Trustees (UK) Limited. The Trust is regulated in compliance with the Financial Services and Markets Act 2000 (Regulated Activities) Order 2001.

The Funeral Planning Authority (FPA) receives copies of the Trust's accounts, valuations and any other information it requests.