ABOUT BEFORE YOU GO
Who we are, what we do, and why we do it
Who is Before You Go?
Before You Go is passionate about funeral planning, The people behind Before You Go know the positive mental and financial impact that proper funeral planning can have on those who put their affairs in order, and on the people they leave behind.
You can plan your funeral by telling loved ones your funeral wishes. This won't cost you anything. If you want to protect your loved ones from funeral price rises, then a prepaid funeral plan is one option for you to consider. It fixes the cost on the day you buy. There are hundreds of funeral plans to choose from and not all are created equal - so make sure you do your research.
The funeral plan providers listed on Before You Go are authorised by the Financial Conduct Authority (FCA). This means you can be reassured you will be receiving the highest standard of plan and care.
BEFORE YOU GO IS NOT A PREPAID FUNERAL PLAN PROVIDER OR AN INTERMEDIARY SELLING PREPAID FUNERAL PLANS. BEFORE YOU GO IS INDEPENDENT AND DOES NOT RECEIVE A COMMISSION, FEE, OR ANY OTHER TYPE OF REVENUE FROM ANY PREPAID FUNERAL PLAN COMPANY.
Is buying a funeral plan worth it? Get your free Funeral Budget Planner. Learn more
What we do
The information we provide can save you worry and can save you and your family money.
At Before You Go we love nothing more than sharing our knowledge about your funeral options so that you can organise the best possible send-off for yourself - or someone else.
We have funeral guides, tools and unbiased and factual prepaid funeral plan information to help you plan wisely.
Why we do it
Before You Go has seen first-hand the added distress bereaved families go through when a loved one dies without having planned their funeral.
Families can worry hugely when they don’t know whether they have arranged the funeral as their loved one would have wanted. Sorting the detail can also lead to family arguments!
On top of that there is the sudden and large funeral expense, which many struggle to afford.
Our aim is to ensure you can rest assured that everything is taken care of for your send-off before you go, and that your family won't have to experience the common and upsetting consequences of a funeral that wasn't planned.
Meet the founder behind Before You Go
The idea for Before You Go was developed by funeral cost expert and consumer champion - Kim Bird.
Kim began working as a funeral arranger and bereavement support volunteer in the late 90's, for one of the largest funeral companies in the UK.
In 2012, Kim founded About the Funeral, the first at-need funeral comparison website to help people avoid going into funeral debt.
In 2017, Kim was included in the Maserati 100 & The Sunday Times list of top 100 disruptors in the UK for having a positive impact on her industry and society as a whole.
In 2020, Kim founded Before You Go - dedicated to helping you take care of your funeral affairs, so your loved ones can take more care of themselves at a difficult time.
Kim has been interviewed about the cost of funerals on TV, in national and local press, and on the radio,
Founder, Kim at ITV for live interview on funeral costs
Kim outside Houses of Parliament with the Good Grief Trust.
Derek Head of Content
Kim on the Maserati 100 & The Sunday Times shoot
Meeting the public on our SWALK funeral planning campaign trail
Kim in the national papers
Kim at London coffee morning with a bereavement charity