Why are prepaid funeral plans often sold cheaper than funeral director’s at-need services?

If you walked into a funeral home today to arrange a funeral, you could find the funeral director's quote is several hundred pounds more expensive than the cost of their advertised prepaid funeral plan for exactly the same service.Puzzled?This article

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Are prepaid funeral plans a good idea?

During your lifetime, you’ve given emotional support to your loved ones and financial support too when you can.   Choosing a prepaid funeral plan now provides that same support for those you leave behind at a time when they need

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